Brazil market launch — learning & enablement
Summary
I served as the Lead Learning Designer for the Amazon Flex market launch in Brazil, designing localized onboarding and enablement experiences to support launch readiness in São Paulo and Rio de Janeiro. The work focused on adapting global learning standards to local regulatory and cultural requirements while operating under fixed launch constraints.
This case study includes additional detail for those interested in learning strategy, design judgment, and scale.
Quick facts
Role: Learning Experience Designer (Strategy & Execution)
Scope: Global (Brazil)
Audience: External partners
Assets: 6 onboarding and enablement videos
Timeline: 2025
Context & challenge
The Brazil launch introduced a new operating environment with unique language, compliance, and safety considerations. Learning needed to support rapid onboarding and early confidence without slowing launch timelines or increasing operational risk across São Paulo and Rio de Janeiro.
My role & responsibilities
As the Lead Learning Designer, I owned learning strategy and execution for the Brazil launch, partnering cross-functionally to localize onboarding content, align enablement to launch readiness, and ensure learning supported early confidence and performance in a new market.Conducted global content and process gap analysis.
The solution
The learning solution emphasized clarity, consistency, and speed. Core onboarding experiences were adapted to local requirements while maintaining global standards, supported by supplemental enablement content designed to reduce early-stage confusion and accelerate readiness.
Selected work samples
Examples that illustrate key decisions from the market onboarding ecosystem.
Brazil Market Launch — Onboarding Website Video
A public onboarding video featured on the Brazil Amazon Flex website, used as a key reference point for aligning launch-ready learning content with local language, cultural expectations, and regulatory considerations. This video helped ground learning design decisions in the real delivery partner entry experience for the Brazil market.
Localized Safety Onboarding — Robbery Prevention
A localized onboarding video designed to address region-specific safety risks during delivery work. The content adapts global safety principles to local context, language, and norms, focusing on situational awareness and preventative behaviors while maintaining a calm, supportive learner experience.
Impact
Supported launch readiness across São Paulo and Rio de Janeiro
Enabled consistent onboarding aligned to global standards
Reduced early-stage risk through localized learning design
Established a scalable learning foundation for future growth
Scale & metrics
Supported launch-ready onboarding for the Amazon Flex Brazil market, including São Paulo and Rio de Janeiro
Delivered localized onboarding and safety learning aligned to global standards
Enabled consistent learner experiences across public web entry points and in-app onboarding flows
Reduced early-stage confusion by aligning learning content to real delivery contexts
Established a scalable learning foundation that can be reused and extended as the market grows
What made this successful
This launch succeeded because learning design was treated as a core part of go-to-market readiness rather than a downstream deliverable. By aligning learning decisions to fixed launch timelines, local context, and global standards, the team was able to ship content that was clear, credible, and trusted from day one.
Details have been intentionally generalized to respect confidentiality.